The anti-ad brigadeSweden's powerfu

The anti-ad brigade
Sweden's powerful consumer association, Sveriges Kosumentraad (SK), is stepping up its fight against television advertising aimed at children. The association, a coalition of trade unions and other influential organisations, wants Sweden's ban extended to the entire European Union. Europe's food and toy industries have long fought against the ban, but SK's actions will delight consumer groups that regard. Sweden as a pioneer in protecting children's rights. Sweden is often used by both sides of the debate in the UK over the role of TV advertising of food brands in encouraging obesity among children. There is a lack of clear-cut evidence that, since the ban came into force in 1991, Swedish children have enjoyed exceptionally low levels of obesity.
And some surveys show that Swedish kids are more overweight than their neighbours in Denmark, where there is no ban. Despite this, the supporters of a ban in Sweden are strongly vocal. 'Children have the right not to be exposed to television advertising, and it is heart­warming that so many Swedish MEPs share our view,' says Sveriges Kosumentraad spokeswoman Emelie Lothgren.
While it only applies to television - not other children's media such as magazines, outdoor or radio - the ban forbids the broadcasting of television commercials aimed at children under the age of 12 at times when those children are likely to be watching. As these rules effectively turn children's slots in advertising-free zones, anybody trying to sell goods to children can only aim a television campaign at parents or other relatives watching television after 9 p.m., when most Swedes (a nation of early-risers) are already in bed.
Yet despite the best efforts of the authorities to protect them from commercialisation, Swedish children are just as familiar as their counterparts from the rest of Europe with the latest advertising jingles for snacks and breakfast cereals. This is because of a loophole in the law - it applies only to television stations based in Sweden and not to foreign-based cable and satellite channels. Penetration of cable and satellite is high in Sweden, as in most of Scandinavia, and large, multinational broadcasters such as Viacom's Nickelodeon and Time Warner's Cartoon Network can all be viewed in the country. What's more, Swedish-language networks TV3 and Kanal 5 are also at liberty to broadcast as much child-directed advertising as they like without fear of censure, as they broadcast from the UK via satellite.

Results (English) 1:

The anti-ad brigadeSweden's powerful consumer association, Sveriges Kosumentraad (SK), is stepping up its fight against television advertising aimed at children. The association, a coalition of trade unions and other influential organisations, wants Sweden's ban extended to the entire European Union. Europe's food and toy industries have long fought against the ban, but SK's actions will delight the consumer groups that regard. Sweden as a pioneer in protecting children's rights. Sweden is often used by both sides of the debate in the UK over the role of TV advertising of food brands in encouraging obesity among children. There is a lack of clear-cut evidence that, since the ban came into force in 1991, Swedish children have enjoyed the Bluetooth.exceptionally sleek low levels of obesity.And some surveys show that Swedish kids are more overweight than their neighbours in Denmark, where there is no ban. Despite this, the supporters of a ban in Sweden are strongly vocal. 'Children have the right not to be exposed to television advertising, and it is heartwarming that so many Swedish MEPs share our view, '' says Sveriges Kosumentraad spokeswoman Emelie Lothgren.While it only applies to television-not other children's media such as magazines, outdoor or radio-the ban forbids the broadcasting of television commercials aimed at children under the age of 12 at times when those children are likely to be watching. As these rules effectively turn children's slots in advertising-free zones, anybody trying to sell goods to children can only aim a television campaign at parents or other relatives watching television after 9 p.m., when most Swedes (a nation of early-risers) are already in bed.Yet despite the best efforts of the authorities to protect them from commercialisation, Swedish children are just as familiar as their counterparts from the rest of Europe with the latest advertising jingles for snacks and breakfast cereals. This is because of a loophole in the law-it applies only to television stations based in Sweden and not to foreign-based cable and satellite channels. Penetration of cable and satellite is high in Sweden, as in most of Scandinavia, and large, multinational broadcasters such as Viacom's Nickelodeon and Time Warner's Cartoon Network can all be viewed in the country. What's more, the Swedish-language networks TV3 and Kanal 5 are also at liberty to broadcast as much child-directed advertising as they like without fear of censure, as they broadcast from the UK via satellite.

Results (English) 3:

反自旅
瑞典强大的消费者协会，瑞典kosumentraad（SK），正在加紧对电视广告针对儿童的斗争。该协会，一个工会联盟和其他有影响力的组织，希望瑞典的禁令扩展到整个欧洲联盟。欧洲的食品和玩具行业长期反对这项禁令，但韩国的行动将让消费群体这方面。瑞典作为保护儿童权利的先驱。在英国，瑞典经常被双方的争论，在英国电视广告中扮演的角色，在鼓励肥胖儿童的饮食品牌。有一个缺乏明确的证据，因为这一禁令生效的1991，瑞典的孩子们享受了极低水平的肥胖，而且有一些调查显示，瑞典的孩子比他们在丹麦的邻居更肥胖，这是没有禁止的。尽管如此，在瑞典的一个禁令的支持者强烈的声音。孩子有权不被暴露于电视广告，这是心脏­变暖，很多瑞典议员分享我们的观点，“说瑞典kosumentraad发言人Emelie lothgren。
虽然只适用于电视--没有其他的儿童媒体如杂志，户外或广播的禁令禁止电视广告瞄准的时候，那些孩子可能看12岁以下的儿童广播。由于这些规则有效地把儿童的插槽在广告自由区，有人试图出售商品的儿童只能瞄准一个电视竞选在父母或其他亲属9点后看电视，当大多数瑞典人（一个早起的人）已经在床上了。
尽管尽了最大努力，政府保护他们免受商业化，瑞典的孩子一样熟悉他们的来自欧洲其他国家的最新广告歌曲点心和早餐麦片。这是因为在法律上的漏洞-它只适用于在瑞典的电视台，而不是外国的有线电视和卫星频道。电缆和卫星在瑞典的普及很高，在大多数的斯堪的纳维亚和大，如维亚康姆的尼克和时代华纳的卡通网络都可以在国家视跨国广播。更重要的是，瑞典语言网络电视和运河5也随意多的针对儿童的广告就不怕指责广播，当他们从英国卫星广播。